SMS is a channel mostly used to get in touch with friends and family, which is why SMS marketing is highly intimate and personal. Unlike other communication mediums, SMS stands at a 98% higher open rate and every SMS received will usually be opened immediately. Moreover, it is one of the best channels to engage with less-tech-savvy prospects and clients. 

Understanding that, EOwn library have content streams that you can include in your SMS messages to provide in-depth information together with short text messages.

The guide below will show how to use content streams in SMS marketing.


How to use the content stream link in SMS


Option 1: You can write your own text and include the content stream link in it.

  1. Copy content stream link from EOwn 

  2. Paste the link in your text message

  3. Write your message and send it to your prospects and customers list

Option 2: You can use SMS templates from EOwn library

  1. In the Promotional Content window, select “SMS” to see SMS templates from our recommended library

  2. Choose the right SMS template that suits your needs by selecting “Use this content”. You can use the “Preview” button to take a quick look at the content

  3. Edit the message to your likings, then copy and paste the text from EOwn to your text messenger. Don’t forget to include the content stream link in your SMS.

Who to send your SMS


An SMS is a one-shot, immediate way to get straight to the heart and mind of the individual recipient. That’s why you must send the right SMS to the right people. We suggest you filter your contact lists by tags, such as

  • Target Audience tags, including homebuyers, home sellers, condo, luxury, etc. By identifying specific features of each contact list, you’ll know how to give your audience the relevant information that they actually want.

  • Buying stage tags, including lead-generation, lead-conversion, customer support, referrals, etc. You don’t want to send Collecting Testimonial SMS to your prospects, right?

Where to send SMS


Option 1: You can use your phone to send SMS directly to your contact lists.

Option 2: You can use CRM software such as LionDesk to send your SMS in bulk.

Remember to filter your contact lists by tags that match the content stream tags. For example, if the content stream is tagged 'homebuyer', you’ll need to send it to your 'buyer' contact list. 

Let’s sum it up!


To promote your content streams most effectively for the SMS channel, you need to deeply understand your audience to choose the right promotional content templates. SMS is never an outdated way to engage your prospects with our content stream solution!

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