Email marketing is an effective way of connecting with your leads, nurturing them, and turning them into loyal customers. That's why we recommend you include content streams in your email marketing campaigns for a better conversion rate. 


Specifically, our content streams are filtered with the tags "Lead Conversion", "Customer Support" and "Referral" to help you find the most suitable content stream for your purposes.

The guide below will show how to use content streams in email marketing.


How to use the content stream link in your email 


Option 1: You can write your email and include a content stream link in it.

  1. Copy content stream link from EOwn 

  2. Paste the link to an email editor (i.e. Gmail)

  3. Write your message and send it to your customers or subscriber lists

Option 2: You can use email templates from the EOwn library.

  1. In the Promotional Content window, select “Email” to see email templates from our recommended library

  2. Choose the right email template that suits your needs by selecting “Use this content”. You can use the “Preview” button to take a quick look at the content

  3. Edit the email to your liking, then copy and paste the email from EOwn to an email editor. Don’t forget to include the content stream link in your email


Option 3: You can hire email specialists to write your email and include a content stream link in it.

  1. EOwn team has email marketing experts to help you deliver persuasive messages to current and prospective customers. You can find detailed information on the Content Service page.

  2. You can find an email expert in the Real Estate Marketers marketplace. 

Who to send your email

Remember segmentation is important as it allows you to target your content to the right people in the right way, rather than targeting your entire audience with a generic message. In different campaigns, you need to aim at different audiences.

Blast Email Marketing: This is when you send one email to a large distribution list simultaneously. You may choose one of the two options:

  • Assign an email campaign to the Segment Contact List. At EOwn, we have filtered content streams by tags to help you find the right audience for your email campaigns. For example, you can send stream templates with 'homebuyer' tags to your 'buyer' contact list. 

  • Assign email campaign to Contacts filtered by Tags. This would save you a lot of time if you’ve already filtered your contact list by tags before.


Sales Email: You can send your email to a specific person with their name and follow-up based on their previous actions. For example, you should send newsletter emails about your services to ‘Hot leads’ contacts, and customer-support emails to your ‘Customers’ contact list.


Where to send your email

Option 1: You can send your emails through email services such as Gmail, Outlook.

Option 2: You can use CRM software such as LionDesk. It allows you to filter your contact list by tags that match the content stream tags.

Option 3: You can use ESP (email service provider) such as MailChimp. Remember to send your campaigns to email lists that match the content stream tags.

Let’s sum it up!

To promote your content streams most effectively for the Email channel, you need to deeply understand your audience to choose the right promotional content templates. At EOwn, we always try out best to help you convey the right content to the right people at the right time!