If you are a real estate professional looking to build your sphere of influence with Facebook, you’re in the right place. Posting on Facebook is a great way to reach and start conversations with people who you might not otherwise have had the chance to meet in person. It’s also a super useful tool to nurture your relationships with the current audience or past customers by providing them valuable information on the market. 


It is recommended that realtors should post on Facebook consistently two to three times per week to keep their brands top of mind. However, it can be challenging to know what to post and how your business page most productively.

Understanding that, EOwn library have content streams that you can include in your Facebook post to provide in-depth information and prove your values to the prospects. 

The guide below will show how to use content streams in your Facebook posts.


How to use the content stream link for Facebook posts


Option 1: You can write your own caption and include the content stream link in it.

  1. Copy content stream link from EOwn 

  2. Paste the link in your caption

  3. Write your own content and publish your post.

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Option 2: You can use Facebook post templates from EOwn library

  1. In the Promotional Content window, select “Facebook Post” to see Facebook post templates from our recommended library

  2. Choose the right Facebook post template that suits your needs by selecting “Use this content”. You can use the “Preview” button to take a quick look at the content

  3. Edit the content to your likings, then copy and paste it from EOwn to Facebook. Don’t forget to include the content stream link in your caption.

Who to see your Facebook posts


Unlike Facebook ads, you cannot target your audience for your posts specifically. However, you can optimize your post to boost organic traffic by using our recommended hashtags. In every Facebook post template, we include numerous hashtags which you can copy and paste in your caption. [picture or gift]

Where to publish your Facebook posts

Option 1: You can use Facebook editor and directly post your content.

Option 2: You can use CRM if it has a FB post integration. Here is a list of CRM software that integrates with Facebook.


Let’s sum it up!


To promote your content streams most effectively for the Facebook Post channel, you need to deeply understand your audience to choose the right promotional content templates. Also, hashtags recommended by EOwn might be a powerful SEO tool to help your content reach more people!