EOwn

You did a great job creating your content streams! Now you need to publish and promote it to share your ideas to the world and attract new prospects. At EOwn, we are willing to go the extra mile to help you get the best results. This guide will show you how to promote your content streams effectively using our promotional content templates. ?

Step 1: Publish a content stream to the public audience

When you complete editing your content stream, it’s time to share it with your public audience! To begin, let’s switch to the Promote tab on the top navigation.

Before you share your content streams, make sure you switch the status from Draft to Publish to make your content stream accessible to the public audience. If your content stream is still in the Draft status, it means only visitors who signed into EOwn can view the link. 

Step 2: Choose the channels to promote your stream

If you want to display your content stream on Facebook ads, make sure you pick the “Facebook ads” link. Or, if you want to share your content stream with your email subscribers, choose the “Email” link.

In that way, you can track your content stream performance on the corresponding channels later. Super convenient right?!

You can choose to promote content streams on whatever channels you prefer. Besides the 5 channels here, you can add your custom channel using the + button.

Step 3: Promote content stream 

If you’re a content expert, just include the content stream link together with your messages. If you’re not one, no big deal, you can take full advantage of more than 1000 promotional content templates for numerous topics!

1. Promote a content stream with links

Each channel comes with a content stream link with a channel parameter to help you get the right traffic analytics by each channel afterwards. 

To use the link, simply copy it using the Copy button and share it together with your own messages. 

2. Promote a content stream with links and promotional content

EOwn library has plenty of promotional content for different channels which you can use immediately or customize with your personal information.

To edit the chosen promotional content template, click Use the promotional content below. On the popup, you can edit the headline, description, caption, subject, text, etc.

For more promotional content templates, expand the List of Templates tab. You’ll find dozens of different templates already made for you.

Each of these promotional content has been designed and written based on the specific behaviors of your audience for each particular platform. Therefore, you can rest assured that they’ve already been optimized for the best results. ?

There are 4 types of Promotional content:

• Listings

• Branding (testimonial, team index,...)

• Educational content 

• Event/webinar

To understand how each content type works, read more here:

Types of Promotional content

After picking your favorite promotional content, simply copy it and Share your content stream

Now you are ready to see your CR shoot to the roof!

Pro tips: You can learn how to promote your stream most effectively by reading our step-by-step Guidelines for every channel!

Let’s sum it up!

Before you promote your content stream, make sure you’ve published it. You can promote the stream using its link for the corresponding channel. To optimize your content and increase the conversion rate, use our promotional content templates which have been created by EOwn expert team.

More to learn: