Types of stream templates

  • Resource stream

  • Listing stream

  • Branding stream

We currently have dozens of stream templates. If you want to find the right ones for your target audience, there are 2 ways to do so:


Option 1. Find stream templates using the “Template recommendation” tool


(Use this when you already know exactly what’s your goal, what are your target niches, buying stage, and prioritized channels)

Go to Stream Recommendation and answer these 3 simple questions:



#1: Niches:

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  • Demographics: Widow, Millennials, FSBO,...

  • Geography: Washington, Florida, New York City,...

  • Experience: First-time homebuyers, luxury homebuyers,...

  • Housing types: Condo, downtown properties, probate properties,...

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#2: Audience’s buying stage” is where your audience is currently at on their buying journey


Table 1

Column 1

Column 2

Column 3

Buying Stage

Purpose

Who?

Lead generation

Attract strangers using eye-catching content and make them aware of your service

Strangers --> Leads

Lead Conversion

Increase your credibility, encourage them to take action, and close the deals

Leads --> Closed transactions

Customer Support

Help them make better decisions and address objections they might have

Pending --> Closed transactions

Referrals

Stay top of mind with your past customers so they can introduce you to new potential customers

Past customers

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#3: 5 types of channel tag:

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  • Facebook ads

  • Facebook posts

  • SMS

  • SEO

  • Email

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Then, hit "Get Template" and you’ll see there are many stream templates that are specific to your needs.

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In case they’re not what you’re looking for, click at the “filter” button at the top left corner and you can easily filter all the stream templates again.




Option #2: Find stream templates by using promotional content 

in your Promotional content library


(Use this when you already know which channel you want to promote your content streams on. However, have not decided to focus on which niches or what buying stages)

We’ve already categorized stream templates by specific niche & promotional content - making sure they will go well together. 

If you already have your favorite promotional content, simply choose the content streams that are resonating with your particular promotional content in the section below:


After all, here's how to create content streams for your own (using our existing templates).